It’s easy to see how technology affected communication in the world—sending a text is much more straightforward than the Pony Express. But how exactly has technology increased communication capabilities? Let’s take a look at four benefits of communication technology to find out.
- Communication Is Faster
With the rise of the internet and home computers, technological advancements have helped businesses connect with their partners and clients in real-time. Now, anyone with access to an internet connection and a smartphone or computer can easily contact whoever they need at rapid speeds, thanks to tools like:
- Instant messaging
- Video conferencing
This is a high contrast to the slow processes of snail mail and telegraph communication, or even just phone and fax, which were people’s only options for many years as technology developed.
Many content planning platforms also allow you to schedule messages to be sent ahead of time. Instead of drafting messages one at a time and manually sending them each time, you can draft multiple messages in one sitting and schedule them for later. This ensures your messages are delivered on time, every time.
- Communication Is More Accessible
In the past, every form of communication was tethered to some physical location. Speaking to someone in person required being in the same space together. Snail mail had to be dropped off at the post office. Telegraphs and home phones were connected to hardlines. Even broadcast television required you to be in the room where the TV was.
Now, though, communication goes where we go. Mobile connections and wireless signals make communication possible nearly across the globe.
Communication is also more accessible to people with physical disabilities and other communication hindrances. For example, voice-to-text capabilities allow those who are blind or have poor eye sight to easily write out a message (and that’s just the tip of the accessibility iceberg).
- Communication Is Clearer
Another benefit of advanced communication technology is how much more straightforward modern messaging is; communication errors have always plagued business correspondence. Technology has helped reduce that in a couple of ways:
- Easier follow-up: If anything ever seems vague in a traditional letter or memo, the recipient would need to send a follow-up letter to clarify. That process is clunky and inefficient. Thanks to digital solutions, both parties can quickly follow up on a message without causing further delay.
- Instant translation: Many websites and social media platforms automatically translate messages that were originally written in a different language. While the technology still has room for improvement, it can quickly translate messages with impressive accuracy—an essential tool for businesses that work with the global market.
- Communication Is More Reliable
Finally, communication systems today are more reliable than ever before. With technology, you don’t have to worry about whether or not your message was received.
Think of the difference between this and a traditional phone call, which people have used for roughly a century. Unless both parties are available at the time of the call, no communication will occur, which can result in an endless game of phone tag.
These days, it’s easy to know if your messages have gone through. And even if your recipient missed your original message, you can simply send a follow-up message to ensure they’ve seen it.
Optimize Your Communication Strategy
It’s clear how technology affects communication in the world today; its impact is massive. But that impact isn’t over—every day, we progress toward new cutting-edge technology that can help us communicate better than before.
You can access this tech with NOW Social. Our distributor enablement platform allows businesses to create simple and effective social selling solutions. Contact us today to learn more.