In today’s crowded marketplace, it’s more important than ever to have a sales funnel that stands out from the competition. If your sales funnel is cold and uninviting, you risk losing potential customers before you’ve even had a chance to engage with them. But with a few simple tweaks, you can turn your cold sales funnel into an effective tool for attracting new business. Here are 8 strategies to making ice-cold sales funnels, red-hot:
1. Personalization
Addressing prospects by name and using language that speaks directly to their specific needs and pain points can go a long way in making your sales funnel feel more personal and inviting. Personalization helps build trust and demonstrates that you care about the prospect’s individual experience.
2. Value Proposition
To ensure that your prospects can see the benefits of doing business with you, it’s important to have a clear, concise, and easily understandable value proposition. This should highlight the unique value that your product or service offers and how it can solve the prospect’s problems.
With NOW Commerce’s long-form landing page, you have ample space to properly introduce your product and make your value proposition loud and clear leading to more cart conversions. This single page product offer allows you to showcase the full range of benefits that your product provides and help your prospects understand why they should choose your business over others.
3. Social Proof
Social proof is a powerful tool for building trust and credibility with prospects. Use testimonials, case studies, and other forms of social proof to show that other people have successfully used your product or service. This type of proof helps reduce the risk of doing business with you, making your sales funnel more inviting.
4. Urgency and Scarcity
Creating a sense of urgency and scarcity can help drive action from prospects. Offer limited-time promotions or bonuses or highlight the limited availability of your product or service. This can help create a sense of urgency, encouraging prospects to take action now rather than later.
5. Incentives
To increase the chances of a successful sale and make your sales funnel more inviting, offering incentives is an effective strategy. You can consider providing discounts, bundles, or bonus offers to sweeten the deal and motivate prospects to take action.
NOW Commerce’s preloaded cart provides a significant advantage by generating a unique share for each offer, which cannot be used more than once. This eliminates any issues with duplicate use and unauthorized sharing, ensuring that your reps receive the proper credit for their efforts and creating a seamless experience for the offer. This makes it easy for your prospects to take advantage of the incentives and helps to further increase the likelihood of a successful sale.
6. Engaging Content
To make your sales funnel more captivating and keep prospects engaged with your brand, it’s important to use engaging visuals, videos, and other multimedia. This can capture and hold the prospect’s attention, making the sales process more interesting and enjoyable.
NOW Commerce has discovered that incorporating video content on your landing page can lead to an impressive 266% increase in conversions. By utilizing videos, you can effectively communicate the benefits of your product or service, demonstrate its features, and create a more immersive experience for your prospects. This can ultimately result in higher engagement and greater success for your sales funnel.
7. Simplicity
To create a more inviting sales process, it’s important to keep things as simple and straightforward as possible. This can help to build confidence in your prospects and reduce the risk of confusion or frustration.
However, the average shopping experience has 23 clicks and form elements. These long checkout processes contribute to the 69% of e-commerce visitors who abandon their shopping carts. NOW Commerce has a solution that doesn’t require you to overhaul your existing e-commerce store.
Using an easy buying experience, like NOW Commerce, you are 62% more likely to win a high-quality sale. NOW Commerce offers a checkout experience that requires as few as 5 clicks, which is 4 times faster than the average checkout experience. This simplified approach not only makes it more convenient for your prospects to make a purchase but also helps to minimize the risk of lost sales.
8. Human Touch
Finally, adding a human touch to your sales funnel can make all the difference. Following up with prospects, or offering additional support, can result in building trust and creating a more personal connection with prospects. This type of interaction can help make your sales funnel feel more inviting and increase the chances of a successful sale.
Acquiring new customers through cold funnels can be a complex and challenging process, with many obstacles to overcome. However NOW you can take control of your cold sales funnel and address the issue of cart abandonment. By providing your cold prospects with the information they need to make informed decisions, coupled with a quick and distraction-free experience that will turn them into loyal fans from the start.
It’s time to attract more business and convert more customers. NOW Commerce’s simple solution can turn your cold sales funnel into an effective tool for growing your business. Learn more at info@now-tech.com.
