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TCPA Regulations Get Stricter: Crackdown on Sending Text Messages Begins

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The Telephone Consumer Protection Act (TCPA) regulations were put in place to protect consumers from unwanted telemarketing calls and text messages. While these regulations have been in place for a while, the laws around text messaging have recently become more stringent, and this is impacting direct selling companies. Direct selling companies that use text messaging to reach their customers need to be aware of these regulations and ensure they comply with them to avoid potential legal and financial risks.

The TCPA regulations require companies to obtain prior express written consent from consumers before sending text messages for marketing purposes. This means that companies need to have a clear and unambiguous agreement from consumers before they can start sending text messages to them. This also means that companies need to be able to prove that they have this consent if ever questioned about it.

Another regulation that companies need to follow is providing opt-out options for consumers. Companies must provide an easy way for consumers to opt-out of receiving text messages. Once a consumer has opted out, companies must stop sending text messages to them immediately. These regulations are where NOW Tech’s NOW Communications text messaging solutions come in handy, as they can automate this process and ensure that the opt-in and opt-out processes are followed.

Direct selling companies that do not comply with TCPA regulations can face fines of up to $1,500 per violation. These fines can quickly add up to significant amounts, especially for larger companies. Moreover, non-compliance can also negatively impact a company’s reputation and customer relationships.

NOW Communications

NOW Communications is a powerful SMS messaging tool that allows direct selling companies to send text messages to their customers and prospects quickly and easily. The tool is designed to comply with the TCPA laws, ensuring that businesses can use it without worrying about legal or financial risks. The platform is also user-friendly and intuitive, with features that make it easy to manage contact lists, track performance metrics, and automate campaigns.

With NOW Communications, direct selling companies can take advantage of SMS messaging to engage with their customers and prospects in a more personalized and effective way. SMS messaging is a powerful marketing tool that can help businesses increase engagement rates, drive more sales, and build stronger relationships with their customers. SMS messaging is also ideal for delivering time-sensitive information, such as promotions, reminders, and alerts, which can help businesses stay top of mind with their customers.

Using NOW Communications’ SMS messaging tool, direct selling companies can send text messages that are relevant, timely, and personalized to their audience. The platform allows companies to segment their contact lists based on demographics, behavior, and other criteria, ensuring that they can deliver messages that are tailored to each recipient’s interests and preferences. This targeted approach can help companies improve their conversion rates, reduce opt-out rates, and drive more revenue.

The platform has been designed to make it easy for companies to obtain consent from consumers and to ensure that opt-out options are available. The platform’s automation capabilities also ensure that compliance is maintained, freeing up companies to focus on other important aspects of their business.

We’ve all felt the changes around these text messaging practices. Compliance is crucial to avoid legal and financial issues, as well as maintaining positive relationships with customers. NOW Technologies’ communication tool can ensure your reps can send text messages to their customers safely and without risk.

To learn more about NOW Communications get in touch at 310-428-9936 or at info@now-tech.com.

Unlock the Secrets to Making Cold Funnels, Red-Hot.

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In today’s crowded marketplace, it’s more important than ever to have a sales funnel that stands out from the competition. If your sales funnel is cold and uninviting, you risk losing potential customers before you’ve even had a chance to engage with them. But with a few simple tweaks, you can turn your cold sales funnel into an effective tool for attracting new business. Here are 8 strategies to making ice-cold sales funnels, red-hot:

1. Personalization

Addressing prospects by name and using language that speaks directly to their specific needs and pain points can go a long way in making your sales funnel feel more personal and inviting. Personalization helps build trust and demonstrates that you care about the prospect’s individual experience.

2. Value Proposition

To ensure that your prospects can see the benefits of doing business with you, it’s important to have a clear, concise, and easily understandable value proposition. This should highlight the unique value that your product or service offers and how it can solve the prospect’s problems.

With NOW Commerce’s long-form landing page, you have ample space to properly introduce your product and make your value proposition loud and clear leading to more cart conversions. This single page product offer allows you to showcase the full range of benefits that your product provides and help your prospects understand why they should choose your business over others.

3. Social Proof

Social proof is a powerful tool for building trust and credibility with prospects. Use testimonials, case studies, and other forms of social proof to show that other people have successfully used your product or service. This type of proof helps reduce the risk of doing business with you, making your sales funnel more inviting.

4. Urgency and Scarcity

Creating a sense of urgency and scarcity can help drive action from prospects. Offer limited-time promotions or bonuses or highlight the limited availability of your product or service. This can help create a sense of urgency, encouraging prospects to take action now rather than later.

5. Incentives

To increase the chances of a successful sale and make your sales funnel more inviting, offering incentives is an effective strategy. You can consider providing discounts, bundles, or bonus offers to sweeten the deal and motivate prospects to take action.

NOW Commerce’s preloaded cart provides a significant advantage by generating a unique share for each offer, which cannot be used more than once. This eliminates any issues with duplicate use and unauthorized sharing, ensuring that your reps receive the proper credit for their efforts and creating a seamless experience for the offer. This makes it easy for your prospects to take advantage of the incentives and helps to further increase the likelihood of a successful sale.

6. Engaging Content

To make your sales funnel more captivating and keep prospects engaged with your brand, it’s important to use engaging visuals, videos, and other multimedia. This can capture and hold the prospect’s attention, making the sales process more interesting and enjoyable.

NOW Commerce has discovered that incorporating video content on your landing page can lead to an impressive 266% increase in conversions. By utilizing videos, you can effectively communicate the benefits of your product or service, demonstrate its features, and create a more immersive experience for your prospects. This can ultimately result in higher engagement and greater success for your sales funnel.

7. Simplicity

To create a more inviting sales process, it’s important to keep things as simple and straightforward as possible. This can help to build confidence in your prospects and reduce the risk of confusion or frustration.

However, the average shopping experience has 23 clicks and form elements. These long checkout processes contribute to the 69% of e-commerce visitors who abandon their shopping carts. NOW Commerce has a solution that doesn’t require you to overhaul your existing e-commerce store.

Using an easy buying experience, like NOW Commerce, you are 62% more likely to win a high-quality sale. NOW Commerce offers a checkout experience that requires as few as 5 clicks, which is 4 times faster than the average checkout experience. This simplified approach not only makes it more convenient for your prospects to make a purchase but also helps to minimize the risk of lost sales.

8. Human Touch

Finally, adding a human touch to your sales funnel can make all the difference. Following up with prospects, or offering additional support, can result in building trust and creating a more personal connection with prospects. This type of interaction can help make your sales funnel feel more inviting and increase the chances of a successful sale.

Acquiring new customers through cold funnels can be a complex and challenging process, with many obstacles to overcome. However NOW you can take control of your cold sales funnel and address the issue of cart abandonment. By providing your cold prospects with the information they need to make informed decisions, coupled with a quick and distraction-free experience that will turn them into loyal fans from the start.

It’s time to attract more business and convert more customers. NOW Commerce’s simple solution can turn your cold sales funnel into an effective tool for growing your business. Learn more at info@now-tech.com.

Direct Selling Strategies to Drive Growth in 2023

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In the ever-changing business landscape, direct selling companies must continue to innovate and adapt their strategies in order to stay ahead of the competition. Here are five direct selling strategies that can make or break your company in 2023.

Develop a Strong Distributor Engagement and Communication Process

Your Distributors are essential for driving sales and growth, so it’s important to have a clear process for engaging with them. This includes both online and offline communication channels such as email, text messages, phone calls, events, and training. Your Distributors are your messengers so if they understand the right strategies, company culture, and brand message they are more likely to succeed. A clearly developed onboarding and training experience will improve retention while new recruits can gain their wins quicker. 

Provide the Right Technology Tools to Your Team

Investing in technology is key for enabling your team to effectively work from anywhere at any time.  Having the right mobile app for your Distributors will give them the advantage of having marketing and sales assets right at their fingertips. Direct selling apps like NOW Technologies’ is a comprehensive sales enablement solution that leads the experience so Distributors can focus on core activities such as prospecting and customer acquisition. Additionally, NOW Technologies provides real-time insights into each distributor’s performance, allowing corporate to better analyze results and optimize strategies accordingly.

Be Customer-Centric

Ensuring quality products is essential for customer retention because customers who feel satisfied with their purchase are more likely to become repeat buyers and distributors – resulting in increased sales revenue for the company. Furthermore, having an organization where everyone is focused on delivering quality customer experiences will help build trust with current customers while also inviting potential customers who may be considering buying from your company down the line.

Implement Simple and Repeatable Customer Acquisition Funnels

Creating effective customer acquisition funnels should be a top priority for every direct selling business in 2023 because these funnels ensure that prospects become loyal customers and if they remain engaged with your brand over time they may become Distributors. Often direct selling customer acquisition funnels are not funnels at all. They are messy and disconnected. Statistics report that 69% of all customers leave an eCommerce cart without buying anything at all. 

The good news is there are solutions that don’t require you to overhaul your existing eCommerce store, but rather add on a supplemental conversion tool.  NOW Commerce is a simple direct checkout link that reduces friction at checkout and facilitates a focused and quick way to acquire the customer. The application can be focused on sales acquisitions or a recruitment strategy. 

Define The Right KPIs and Performance Measures

Direct selling companies must define key performance indicators (KPIs) that accurately capture progress toward business objectives. These KPIs should measure performance at both individual levels (for things like engagement activity and sales performance), as well as other metrics across multiple layers of the business (time to first sale, retention, and so on). Once these KPIs have been established, they should be monitored closely so you can identify areas where additional resources need to be allocated to drive growth within your organization.

Conclusion

Direct selling companies must continuously iterate their strategies if they want to grow their market share in 2023. By developing strong engagement processes, providing sales enablement technology, implementing simple customer acquisition funnels, being customer-centric, and defining appropriate KPIs/measures, direct selling companies can effectively optimize their business models while maximizing return on investment (ROI) along the way. Doing this will ensure maximum success both now —and into the future while accelerating innovation will be key for staying ahead of the competition.